If your Merchant Cash Advance (MCA) leads are not converting the way you expected, you are not alone. Many brokers experience dips in performance that have nothing to do with the leads themselves. In most cases, the issue can be traced back to a few simple — but critical — operational oversights. Here are three of the most common reasons MCA leads underperform, and what you can do to fix them fast.
1. You Do Not Have a Proper Dialing System
One of the biggest reasons for poor contact rates is your outbound number showing up as “Spam Likely.” If the phone numbers you are using are not properly registered with the major carriers, or if you are not rotating your numbers, your calls may never even reach your prospects.
The fix: invest in a reliable dialing system that automatically rotates and manages outbound numbers. Platforms like Convoso make it simple to register numbers, monitor reputation, and avoid carrier blocks.
2. You Are Not Texting — or You Are Using the Wrong Platform
Texting is one of the most effective ways to reach MCA prospects, but many brokers either skip it entirely or use platforms built on Twilio, which has recently faced major deliverability issues. If texts are not reaching leads, it is not because texting does not work — it is because the platform is not built for compliance and high-volume MCA outreach.
The fix: switch to a platform that is not built on Twilio, such as MCATech.com, which offers stronger deliverability and better campaign management for MCA data workflows. 3. Your Brokers Lack the Proper Training Even the best leads will fail without strong sales execution. Many shops do not hold consistent daily sales meetings, and their brokers are not being coached on handling new objections or refining tone and closing strategy. A team that is not constantly improving will fall behind — especially in an industry as competitive as MCA.
The fix: hold daily morning sales meetings led by an experienced closer or manager. Build a rebuttal book, role-play objections, and constantly refine the pitch. This daily repetition keeps the team sharp and confident on the phones. The Bottom Line If MCA leads are not performing, it is rarely just “bad data.” More often than not, it is the phone system, texting platform, or sales process that needs a tune-up. Fix those three areas, and you will likely see a major jump in lead performance and ROI.